Gus’s World Famous Fried Chicken

 AD/CW: SAGE BAZAN

INSIGHT: If you google, “people that worship fried chicken” Gus’s World Famous Fried Chicken pops up. Gus’s is known for having a cult following, where people claim that once they’ve had it, they can’t stop.

IDEA: Create a campaign that highlights this ‘World Famous Fried Chicken,’ and invites people to give into the temptation.

LINE: Seek Salivation

PRINTS

 TV-SPOTS

Cravings can make you do wild things. Through this series of TV spots, Gus’s can give viewers a glimpse into the rituals of its faithful followers.

CW: Sage Bazan & Maris Moreno