Hemp Industries Association Campaign
The (HIA) Hemp Industries Association is a non-profit organization that represents and supports hemp farmers, manufacturers, and business members’ right to grow industrial hemp. In addition to defending fair and ethical treatment of Hemp Industry members, the HIA is committed to educating the public on hemp’s extensive benefits and uses. However, the problem still remains that people don’t understand there is a difference between marijuana and hemp.
Goal of this Campaign: To educate the public on the differences between marijuana and hemp, and show how hemp has thousands of industrial uses that can positively change the way we live.
CW/AD: Sage Bazan
the hia presents:
Grasslands
Case Study Video
Grasslands, is a television show where Seth Rogen and Hemp meets “Dirty Jobs.” Seth Rogen travels around the country and visits HIA affiliate farms and manufacturers to learn how to make every day items out of hemp. Every episode he is accompanied by a different guest, or co-host, who learns how to make the items with him.
(click the video below)
Video breakdown for episodes 1, 2, & 3
(click the video below)
