Steam
Steam is the ultimate online destination for gamers to play and discuss all on the same platform. Gamers are given access to thousands of games to play and communities to take part in. While steam has over 23 million users, there is a large disconnect between their gaming audiences in terms of age.
Goal of this Campaign: To promote Steam and all of its gaming benefits while also uniting gaming communities, and encouraging gamers to make the switch from console to computer gaming.
CW/AD: Sage Bazan
STEAM PRESENTS:
THE HUNT FOR MACHETE
Case Study Video
This is a call to action campaign to search for Danny Trejo on Steam.
(click the video below)
Clue and Campaign reveal Videos
Steam would be set to reveal the “Hunt for Machete Campaign,” at the Steam Summer Game Festival that is hosted entirely online.
Every week Trejo would post video clues on Instagram and give a hint about which game he is in. The hints would be cryptic and hard to decipher.
(click the videos below)
the hunt for machete steam labs recommendations
These digital prints are examples of how promotion for The Hunt for Machete would look on the Steam Store.
Steam Social
In addition to Danny Trejo posting clues on Instagram, Steam would remind its users about the weekly clues on Instagram.
